Pre-Seminar Business Management Forum
A Pre-Seminar Conference Sponsored by PCCA CPMS
16th Annual Client Meeting
Wednesday, November 4, 2020

Join us the day before the International Seminar 2020 for a full day of practice management education. You will learn how to start 2021 with new profit opportunities that will be discussed at this management and marketing meeting.

Registration is open to all PCCA members. You do not have to be a CPMS client to attend! However, registration for this event is not included in the International Seminar registration fee.

CE credit will not be offered for this program.

9:00 am

Welcome – Bryan Prescott, PharmD, MBA

Bryan Prescott, PharmD, MBA, joined PCCA in April 2012 as part of the company’s Clinical Services team. In 2015, Bryan became a Business Coach on the PCCA Compounding Pharmacy Management team, helping members improve operating efficiencies and profitability. Before joining PCCA, he spent 10 years working for PCCA member Pharmcare in Pearland, Texas, where he was the department manager for the long-term care (LTC) pharmacy. The LTC services focused on pain management, anti-nausea, wound care and other palliative measures. Bryan obtained his Doctor of Pharmacy from the University of Houston in 2001 and earned his Executive MBA degree from Texas A&M University in 2019.

9:15 am

Maintaining an Adequate Cash Position in Uncertain Times – Bessann H. Watson, ChFC®, CLU®, AEP®, CLTC, CExP™; Richard C. McCool, MPH, ChFC®, CLU®, AEP®, CExP™, CLTC

Back at our Business Management Forum by popular demand, financial planners Bessann Watson and Richard McCool will share best practices pharmacies can implement now to help build and maintain a solid cash position before an unexpected crisis occurs. They’ll discuss the ins and outs of creating your strategic cash reserve.

Bessann H. Watson, ChFC®, CLU®, AEP®, CLTC, CExP™ and Richard C. McCool, MPH, ChFC®, CLU®, AEP®, CExP™, CLTC, began their professional collaboration in 2005. That partnership became Blackwood Financial Group. The firm serves clients all over the country, striving to identify and help achieve the hopes and aspirations of individuals, families and businesses. Their primary skills focus on developing unique and highly individualized financial strategies. Those strategies often include protection planning, wealth development, debt management, business development, advanced estate planning, asset management, investments and planned charitable giving.

10:00 am


10:15 am

What Works for Me: How I Build Provider Relationships with Virtual Meetings 2.0 – Suzie Glenn, MBA

A pro at adapting pharmacy marketing to the uncertainty and volatility of today’s environment, Suzie Glenn shares her approach to using virtual meetings to build provider relationships, including how she prepares for and runs successful meetings. She dives into the return on investment her pharmacy had planned for – and reveals the bottom-line impact this new outreach has had on revenue and profitability since it’s been implemented.

Suzie Glenn, MBA, is the Director of Compounding Market Development at Peninsula Pharmacies, Inc., in Long Beach, Washington.

10:45 am

What Works for Me: How I Created a Virtual Seminar Experience and ROI for My Pharmacy – Michelle Moser, RPh, FACA, FACVP

This fall, Michelle Moser is hosting a day-long, practitioner-focused virtual seminar on low-dose naltrexone. She’ll share her tips and best practices for planning, hosting, event logistics, marketing and following up on a virtual seminar for practitioners – and the impact she’s seen on her pharmacy’s business.

Michelle Moser, RPh, FACA, FACVP, is the owner/pharmacist of Makers Compounding Pharmacy in Mount Vernon, Washington.

11:30 am


11:40 am

FY2019 Benchmark Report – Bill Letendre, MSPharm, MBA

PCCA Vice President of Pharmacy Management Services Bill Letendre has crunched the numbers for 2019 to provide this industry economic benchmark report looking at the average profit margin, payroll expense and operating expenses that pharmacies saw last year. He’ll share year over year comparisons that will provide valuable insights as you forecast and plan for 2021 and beyond.

Bill Letendre, MSPharm, MBA, serves as vice president of Pharmacy Management Services for PCCA and as president of PersonalMed, LLC. He received his Bachelor of Science in pharmacy from the Massachusetts College of Pharmacy, Master of Science in pharmacy from the University of Texas at Austin, and Master of Business Administration degree from the University of Phoenix. Bill has held appointments as adjunct professor at the Massachusetts College of Pharmacy, the University of the Pacific, Mercer University, Western University and the University of Houston. He has been honored as a Fellow in the American College of Apothecaries, the American Pharmacists Association, and the International Academy of Compounding Pharmacists. Bill is the recipient of the 2000 American Pharmacists Association Distinguished Achievement Award in Specialized Pharmaceutical Services, the 2004 Texas Pharmacy Association Pharmacist of the Year and the 2005 National Community Pharmacists Association Outstanding Faculty Liaison Award. Past president of the American College of Apothecaries (1982), the New Hampshire Pharmacists Association (1981) and the Texas Pharmacy Association (2003), Bill currently serves as the treasurer of the International Academy of Compounding Pharmacists and as a member of Board of Commissioners for the Accreditation Commission of Health Care. He has held various offices in the APhA-Academy of Pharmacy Practice and Management (1995- 2001) and currently serves on the National Community Pharmacists Association Compounding Steering Committee. Bill previously owned and operated six community pharmacies, two home infusion pharmacies, and a home care supply company located in the state of New Hampshire.

12:00 pm

The Microbiome: The Pharmacy of the Future Is in Your Gut – Kent MacLeod, RPh, BScPhm

Chronic health conditions and mental health disorders are increasing at an alarming rate. Author of the book, “The Biology of the Brain,” and a PCCA member, Kent MacLeod focuses on the relationship of the gut microbiome to mental health and immune function. He’ll discuss how crucial the microbiome is with respect to drug metabolism – especially hormones – and how it affects anxiety, mood disorders, pain, childhood mental health disorders and addiction. Plus, he’ll share clear, actionable steps to help heal the microbiome and restore brain health.

Kent MacLeod, RPh, BScPhm, is a pharmacist, founder and CEO of NutriChem Compounding Pharmacy and Clinic in Ottawa, Ontario. He is an international thought leader and award-winning pharmacist, with over 35 years of clinical experience delivering patient-centered health care. He’s globally recognized as a hormone health and nutrition expert, has lectured at health conferences, published research, and developed course material for many professional clinics based on NutriChem’s success.

1:30 pm


1:45 pm

Succession Planning: Protecting Your Assets & Planning for the Future – Bessann H. Watson, ChFC®, CLU®, AEP®, CLTC, CExP™; Richard C. McCool, MPH, ChFC®, CLU®, AEP®, CExP™, CLTC

For many of us, succession planning seems like something we can focus many years down the road. But, what will happen to your pharmacy and your team if you unexpectedly face a health crisis and can no longer function? We can’t always predict what will happen, but we can be prepared. Bessann and Richard will discuss how you can start your succession planning today to protect your assets now and into the future.

3:00 pm


3:15 pm

What Works for Me: How Outsourcing Helped Promote Our Brand and Increase Sales – Omar Eliwa, RPh

Omar will share lessons learned from outsourcing the design and development of his ecommerce website, as well as the management of his social media channels. He’ll also discuss how he connected with various media outlets – and how all of these efforts combined to promote his brand and increase sales.

Omar Eliwa, RPh, is the owner and manager of Welltopia Pharmacy in Franklin, Wisconsin.

3:30 pm

What Works for Me: How I Use Live Social Media Streaming to Build Brand Awareness and Engagement – John Kim, PharmD, FAARFM

As the old saying goes, “It’s not about what you know, it’s about who you know.” When it comes to building your pharmacy’s brand on social media, it’s about both. A PCCA member and social media influencer with an ever-growing following, John Kim will discuss how he uses live social media streaming on IGTV and Facebook Live to build brand awareness, increase followers and create meaningful engagements with thousands of prospective patients. He’ll talk about how he creates, produces and shares valuable content that people will watch and, more importantly, act on.

John Kim, PharmD, FAARFM, is the owner and head clinical pharmacist of Robinson Drug and Compounding Center in Mendham, New Jersey.


CPMS Clients and Staff – FREE
PCCA Members – $195.00 Per Pharmacy

Registration fee includes access to educational programming for the entire pharmacy team, plus:

  • Education app with all presentations in electronic format
  • Downloadable audio recording of the event
  • Video recording available for viewing for 6 months post-event

Registration is open to all PCCA members.

Our Money-Back Guarantee

PCCA takes great pride in developing the highest quality educational programs and providing top-notch networking and sharing opportunities at our events. Our policy is to provide you with a full refund of the purchase price of the program if it hasn’t met your educational goals.

If you are not satisfied with our educational content for this CPMS program, your refund must be requested by Wednesday, November 18, 2020. To request a refund, email and include the attendee name, email address, phone number, 2020 Business Management Forum and a detailed explanation of why a refund is being requested. All refunds will be issued via the original payment method.

Billing and Cancellation Policy

Credit cards will be billed immediately. For those members who select the Bill Account option, billing for PCCA International Seminar registrations will occur immediately following the event. Full refunds available through Wednesday, October 28, 2020. The registration fee will not be refunded for any cancellations received after Wednesday, October 28, 2020, including no-shows. If you are unable to attend, you will still receive an audio recording of the event plus video recording access for 6 months post-event.

If you do not receive your confirmation letter within one week, please call to confirm receipt of your registration.

Viewing Logistics

An email that includes virtual conference login and app details will be sent to all registrants by 4 pm CT two days before the event begins. Full instructions will be included in the email.